Avenue B2B Marketing Strategy and Activation

We are: A marketing strategy and activation firm that specializes in helping B2B organizations drive growth and capitalize on moments of change. You are: A B2B business or business unit – with new growth goals and expectations that are likely being triggered by a big change, such as a merger, change in leadership, a marketplace disruption, or even your own new product launch.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CREATING AND MAINTAINING A COHESIVE DIGITAL BRAND IMAGE

winkreport | March 08, 2020

news image

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Read More

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

news image

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More

GOOGLE ADS MAKES IT EASY TO SHARE AUDIENCE LISTS ACROSS ACCOUNTS

Google | February 18, 2020

news image

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created ...

Read More

GOOGLE TESTS ‘CURBSIDE PICKUP’ BADGE FOR LOCAL SHOPPING ADS TO HELP DURING COVID-19

Google | May 12, 2020

news image

Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-1...

Read More
news image

CREATING AND MAINTAINING A COHESIVE DIGITAL BRAND IMAGE

winkreport | March 08, 2020

Visual consistency is about perception. It’s the ability to pick out, recognize, and immediately understand something you see. Coca-Cola is a great example of a digital brand. You can instantly recognize the simple, iconic red and white colors paired with its cursive font anywhere and in any language. Even for its holiday campaign, Coca-Cola used its colors to its advantage. Remember the famously adorable polar bears wearing red scarves that stood out from its soft, white fur and snowy bac...

Read More
news image

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More
news image

GOOGLE ADS MAKES IT EASY TO SHARE AUDIENCE LISTS ACROSS ACCOUNTS

Google | February 18, 2020

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created ...

Read More
news image

GOOGLE TESTS ‘CURBSIDE PICKUP’ BADGE FOR LOCAL SHOPPING ADS TO HELP DURING COVID-19

Google | May 12, 2020

Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-1...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us