Avenue B2B Marketing Strategy and Activation

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Google | August 07, 2020

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

Ad Networks

Business Wire | April 06, 2023

StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in relevant real-world contexts, as a result of StackAdapt's advanced planning...

seroundtable | January 16, 2020

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...