Avenue B2B Marketing Strategy and Activation

avenue-inc.com

We are: A marketing strategy and activation firm that specializes in helping B2B organizations drive growth and capitalize on moments of change. You are: A B2B business or business unit – with new growth goals and expectations that are likely being triggered by a big change, such as a merger, change in leadership, a marketplace disruption, or even your own new product launch.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

news image

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More

GOOGLE NOW ALLOWS ADVERTISERS TO CAPTURE LEADS FROM YOUTUBE

Google | August 07, 2020

news image

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

Read More

Ad Networks

STACKADAPT STRENGTHENS DOOH CAPABILITIES THROUGH NEW PARTNERSHIP WITH PLACE EXCHANGE

Business Wire | April 06, 2023

news image

StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in relevant real-world contexts, as a result of StackAdapt's advanced planning...

Read More

MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

seroundtable | January 16, 2020

news image

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

Read More
news image

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More
news image

GOOGLE NOW ALLOWS ADVERTISERS TO CAPTURE LEADS FROM YOUTUBE

Google | August 07, 2020

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

Read More
news image

Ad Networks

STACKADAPT STRENGTHENS DOOH CAPABILITIES THROUGH NEW PARTNERSHIP WITH PLACE EXCHANGE

Business Wire | April 06, 2023

StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences with precision and accuracy in relevant real-world contexts, as a result of StackAdapt's advanced planning...

Read More
news image

MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

seroundtable | January 16, 2020

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us