Avenue B2B Marketing Strategy and Activation

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OneScreen.ai, Evertreen | April 22, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static o...

PR Newswire | August 25, 2020

Spirable (www.spirable.com), a leader in dynamic data-driven video advertising, today announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone, Diageo, Boots and Sky Bet to dynamically create highly relevant and engaging vide...

Comscore | September 14, 2020

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Search Engine Journal | July 14, 2020

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...