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Ad Networks, Advertiser Platforms
HPCwire | June 05, 2023
D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group (NYSE: IPG), one of the world’s premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy.
D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to addres...
Anzu, InMobi | April 11, 2022
InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region.
Anzu’s award-winning in-g...
Ad Tech and Martech
Fox | March 28, 2022
Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns.
Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...
National Advertising Division | November 26, 2021
The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc.
NAD recommended that T-Mobile discontinue the following claims:
"America's . . . most reliable network";
Display Advertising, Mobile Advertising, Retargeting
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