Avery Dennison Graphics Solutions

graphics.averydennison.com

Avery Dennison Graphics Solutions is a world leader in graphics that identify, promote and inform. We provide imaging materials and service solutions for fleet, architecture and transportation markets.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

headtopics | February 11, 2020

news image

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

Read More

SOCIAL MEDIA ADVERTISING

VIAMEDIA INTRODUCES PARITY ADS PLATFORM FOR SIMULTANEOUS LINEAR AND CTV

Viamedia | May 20, 2022

news image

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Read More

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

news image

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

news image

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Read More
news image

YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

headtopics | February 11, 2020

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...

Read More
news image

SOCIAL MEDIA ADVERTISING

VIAMEDIA INTRODUCES PARITY ADS PLATFORM FOR SIMULTANEOUS LINEAR AND CTV

Viamedia | May 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Read More
news image

VIZIO PURSUES A LATE-MOVER ADVANTAGE IN CTV AD SALES

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

Read More
news image

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us