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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
SOCIAL MEDIA ADVERTISING
Grove Inc | May 13, 2022
Grove Inc. (GRVI), a SaaS ad platform, has announced a partnership with publisher Benzinga to offer programmatic ads and email advertising solutions. Grove Inc. has an array of in-house brands and operates in multiple verticals, such as SaaS programmatic ad technology. It is a division solely dedicated to acquiring high-growth e-commerce brands. Additionally, it sells to numerous consumer markets such as the beauty, pet care, botanical, and functional foods sectors.
Kargo | October 19, 2021
Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...
webintravel | January 15, 2020
A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...
ADVERTISER CAMPAIGN MANAGEMENT
Reddit | June 28, 2022
In its first-ever U.S TV campaign, Reddit highlights the concept of finding and connecting with people with niche interests. The TV ad, directed by Pete Marquis, shows people sharing ideas that draw blank stares or unhelpful responses from those around them. A man muses over a shower thought to his partner, who simply walks away; a woman worries about her dying plant, so her roomie coldly suggests she “get a new one”; a cosplayer gets called a “role player” by his signifi...
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