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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Hivestack, Focus Media | November 24, 2022
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China.
Digital Air Strike | May 22, 2020
Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising.
Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...
medium | February 24, 2020
Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...
AD TECH AND MARTECH
Google | March 16, 2021
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims.
To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...
SOCIAL MEDIA ADVERTISING
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