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Getty Images | August 17, 2020
Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people...
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BuySellAds, OneScreen.ai | April 05, 2022
BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients.
BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising direc...
DYNATA | December 14, 2021
Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time. The acquisition of 0ptimus makes Dynata's first-party data immediately more actionable, connecting it with trusted second- and third-party data ...
Dealer.com | October 22, 2020
Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...
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