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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Adverty, Yazle | August 20, 2022
Adverty AB today (August 18th, 2022) unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty's full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.
The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seekin...
Google | June 16, 2020
Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations.
It’s been a busy few weeks for Google Ads and their policy updates.
Teads | September 26, 2022
Teads, the global end-to-end platform, today announces the next step in its evolution, adding connected TV to its suite of media to expand audience reach and better deliver business outcomes for brands. Known for its inRead video and display formats, Teads’ addition of CTV gives advertisers and their agencies the ability to seamlessly buy a new array of high-attention, quality media to deliver and quantify better business outcomes. After running a successful one year beta program, Teads is...
ADVERTISER CAMPAIGN MANAGEMENT
PubMatic, Inc. | February 21, 2022
PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings.
As advertising budgets in APAC shift towards ...
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