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Recognized as one of the Top 10 agencies in Canada, Bleublancrouge is an integrated agency that aspires to be one of the most influential in North America. For us, success is measured by an idea’s ability to create an impact that goes beyond the world of marketing; one that is powerful enough to anchor a brand into hearts and minds.

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Ad Tech and Martech

TARGETSPOT IS RAMPING UP ITS PRESENCE IN SPAIN

Targetspot | October 11, 2022

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Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...

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Advertiser Platforms

GLOBAL STUDY: ONE YEAR LATER – HOW COOKIE DEPRECATION SENTIMENT HAS SHIFTED FOR PUBLISHERS & ADVERTISERS

Business Wire | May 02, 2023

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released findings from its “Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments.” This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which was released in ...

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IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

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IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

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Ad Networks, Ad Tech and Martech

AFTER STOPPING SMOKESCREEN, DOUBLEVERIFY AND ROKU TO CONTINUE JOINT INVESTIGATIONS INTO AD FRAUD SCHEMES IN STREAMING

Business Wire | July 18, 2023

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices. As ad...

Read More
news image

Ad Tech and Martech

TARGETSPOT IS RAMPING UP ITS PRESENCE IN SPAIN

Targetspot | October 11, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...

Read More
news image

Advertiser Platforms

GLOBAL STUDY: ONE YEAR LATER – HOW COOKIE DEPRECATION SENTIMENT HAS SHIFTED FOR PUBLISHERS & ADVERTISERS

Business Wire | May 02, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released findings from its “Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments.” This second report in DV’s ‘Post-Cookie Questions’ research examines the evolution of cookie deprecation strategies, the shift towards user privacy and its impact on digital advertising. The first report, which was released in ...

Read More
news image

IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More
news image

Ad Networks, Ad Tech and Martech

AFTER STOPPING SMOKESCREEN, DOUBLEVERIFY AND ROKU TO CONTINUE JOINT INVESTIGATIONS INTO AD FRAUD SCHEMES IN STREAMING

Business Wire | July 18, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices. As ad...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us