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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ad Tech and Martech, Advertiser Platforms
Viamedia | February 21, 2023
Viamedia, an independent cross-media local advertising company, has recently announced that it has made partnerships and expanded its advertising sales with about 11 new ad service providers across the nation, including Wilkes Barre, the Carolinas, Greater Boston, and Oklahoma City, in 2022. It offers complete turnkey operational management, regarding different components of the advertising sales business with national, regional, and local sales, to all its partners. It is a sca...
Advertiser Platforms
Business Wire | April 18, 2023
Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study, Alignin...
Ad Tech and Martech
Sourcepoint, Horizon Media | July 19, 2022
Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR. Operating globally across a range of industries, Horizon Media nee...
9to5google | April 03, 2020
At a Glance: Google highlights the viral nature of 3D animals in a new video advertisement. Tapping the “View in 3D” button launches a model of the creature that moves naturally an...
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