Celtra, Inc.

Advertiser Campaign Management

WPP | April 27, 2022

The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday. According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 ...

Advertiser Platforms

Nextdoor, Oracle Advertising | October 18, 2022

Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023. Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help e...

Ad Tech and Martech

Dealer Inspire | November 18, 2020

Dealer Inspire (DI), a Cars.com Inc. (NYSE: CARS) organization that gives problematic innovation and digital advertising solutions to the automotive industry, reported another OEM partnership agreement with FordDirect. The organization denotes DI's 30th ensured OEM program to date. DI has been chosen by FordDirect as a preferred digital advertising supplier for its US-based Ford businesses, who are presently qualified for DI's full set-up of associated digital showcasing a...

Ad Tech and Martech

Infillion | May 12, 2022

Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web. When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads...