CGMEDYA

Ad Networks, Ad Tech and Martech

Business Wire | July 14, 2023

Roku (Nasdaq: ROKU), the No. 1 TV streaming platform in the U.S., Canada, and Mexico*, and FreeWheel today announced a new partnership that will bring forth a suite of industry solutions to unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to simplify, optimize and enhance TV streaming. The effort is especially timely and noteworthy as the industry approach...

CMO Strategy

ironSource | April 18, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the general availability of Luna Search Ads, allowing app marketers to better create, manage and optimize campaigns on Apple Search Ads. Previously in closed beta, the product allows app marketers to automate and streamline campaign creation, keyword management and discovery, and data analysis, as well as providing automated optimization for Apple Search Ads - all from within the same platform where they mana...

fashionunited | March 26, 2020

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Ad Networks

Amazon | November 08, 2021

Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Rev...