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Advertiser Platforms

Veritone | March 03, 2023

On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

cityam | January 23, 2020

Steve Goodman, who served at WPP for 36 years, and former Omnicom director Peter Thomson said the new venture will exploit the opportunities created by an evolving media landscape. The London-based agency will focus on print media, providing a specialist outlook similar to those already available for the radio and outdoor advertising sectors. Print advertising spend has suffered a steady decline over the last decade, falling from 25 per cent of total spend in 2012 to just 8.7 per cent last year....

Programmatic Advertising

IAB Europe | October 03, 2022

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

Display Advertising

T-Systems International | April 20, 2021

Concerns around online activities, such as cybersecurity, data privacy, and transparency, are affecting digital marketing. Blockchain technology will help in the stabilization of customer trust in the digital world. It will increase the credibility of online ads, brand honesty, cross-promotion with influencers, and reward customers for data sharing. Due to the monopoly or duopoly, platform companies such as Facebook pose threats to multiple industry leaders in digital marketing. F...