Conill Advertising

Advertiser Platforms

Twitter | May 17, 2022

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,...

YouTube | May 11, 2020

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Ad Tech and Martech

Anzu, Socialpoint | November 11, 2022

Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game...

Display Advertising, Retargeting

Zoomd | January 27, 2023

With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity use...