CSE

CINEDIGM | November 06, 2020

Cinedigm (NASDAQ: CIDM) today announced revenues on the company’s ad-supported streaming channels grew 29% from September to October, 2020, setting a new company record. Year over year, October revenues were up more than 148% when compared to October 2019, which was also a company record. The company’s ad revenue growth has been driven by a dramatic increase in advertiser demand for connected TV ad revenues, which account for more than 96% of all ad impressions generated by Cinedigm....

Brand Marketing

National Advertising Division | March 01, 2022

The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations. Niantic, a software development company, claimed on its website: We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be...

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Display Advertising

Backtracks | January 18, 2022

Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...