Dixon Schwabl Advertising

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Since 1987, Dixon Schwabl (http://dixonschwabl.com) has consistently changed the way people think about communications, starting from within. The close-knit, lively culture keeps our team balanced, focused and fulfilled. Dixon Schwabl provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 200 clients nationally. The firm generated more than $333 million in capitalized billings in 2014. Based in Rochester, New York, Dixon Schwabl has been ranked one of the 25 Best Small & Medium Workplaces in America by Great Place to Work® for 10 consecutive years, ranking No. 7 in 2014, and No. 1 in 2008 and 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc.magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013 and 2014. Most recently, the agency ranked No. 5 on Ad Age’s 2014 Best Places to Work in Advertising & Media list.

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WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote | September 22, 2020

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Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

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BBVA USA LAUNCHES A NEW AD CAMPAIGN DESIGNED TO HIGHLIGHT THE BANK'S EFFORTS IN HELPING PEOPLE AND BUSINESSES IN PANDEMIC RECOVERY

BBVA | August 19, 2020

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BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platfo...

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GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

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Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

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Google | April 24, 2020

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Google announced today they will begin requiring documentation of user identity and geographic location for advertisers. The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Read More

Wpromote | September 22, 2020

news image

WPROMOTE LAUNCHES THE AD CREATIVE BANK, LEARNING TOOL TO HELP MARKETERS IDENTIFY TRENDS

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative t...

Read More

BBVA | August 19, 2020

news image

BBVA USA LAUNCHES A NEW AD CAMPAIGN DESIGNED TO HIGHLIGHT THE BANK'S EFFORTS IN HELPING PEOPLE AND BUSINESSES IN PANDEMIC RECOVERY

BBVA USA has launched a new ad campaign designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. The campaign, entitled "Your Bank for…," is centered around a message of resilience during a time of financial uncertainty, highlighting the bank as a responsive partner and valuable resource. Advertisements launched on TV, radio, digital and social media platfo...

Read More

searchenginejournal | March 19, 2020

news image

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More

Google | April 24, 2020

news image

GOOGLE TO MAKE IDENTITY VERIFICATION COMPULSORY FOR ALL ADVERTISERS

Google announced today they will begin requiring documentation of user identity and geographic location for advertisers. The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Read More