EDO, Inc

edo.com

EDO, Inc
EDO, Inc. is the TV outcomes company — a leading platform measuring predictive behaviors driven by Convergent TV advertising. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. EDO's investment-grade data align advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence.

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LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

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The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

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Ad.net, the ad technology leader in engaging users at their moment of maximum intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing, and publishing, having spent his career advising the world’s largest advertisers and technology companies as they’ve scaled their businesses. Bell has over 40 years of advertising industry experience, having led as CEO for the renowned Boz...

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LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE ANNOUNCE PUBLICATION OF DIGITAL ADVERTISING REVENUE PLAYBOOK FOR SMALL AND MIDSIZE PUBLISHERS

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LG SMART TVS GET GLOBAL ACR UPGRADE, LEGACY TECHNOLOGY REPLACED BY ACR FROM LG ADS SOLUTIONS

LG Ads Solutions | September 16, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, today announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia. As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The ...

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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