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fool | January 29, 2020
Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...
Marin Software | August 16, 2022
Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022.
The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software re...
Go Addressable, Advertiser Perceptions | November 18, 2022
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
The report, the final of a three-part series, found that 81% of advertisers said they are overall “satisfied” with the addressable TV advertising options today, up from 72% who expressed this sentiment...
ADVERTISER CAMPAIGN MANAGEMENT
Meld | July 04, 2022
Following an extensive agency review, The Enrollment Management Association (EMA) has selected MELD Advertising to provide creative design and marketing communications strategy for their exclusive member publication, The Yield.
EMA's reach is extensive, and the organization's breadth of resources is unrivaled globally in terms of providing actionable insights that fuel professional development, enrollment, and organizational success.
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