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Fiercevideo | April 17, 2019
Philo has announced a host of advertising sales and technology partnerships to help solidify the service’s place in the virtual MVPD marketplace. Philo will work with Comcast’s FreeWheel for ad management, serving and decisioning and companies including Premion, Roku, SpotX, Telaria, FreeWheel, Xandr and Verizon Media to sell its live and video-on-demand ad inventory. Philo and its partners will be looking to add automation to the ad-buying process and partner with supply-side platfo...
STV | June 26, 2019
Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV’s premium digital advertising inventory to be monetized on the Sky platform. STV Player will launch on Sky in Q4. STV said that it will sell its own advertising on Sky with no pay-away and added the Freewheel partnership has the potential to unlock other advanced...
effinghamdailynews | January 13, 2020
The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...
borneobulletin | January 13, 2020
Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...
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