FreeWheel

Belkins
FreeWheel, A Comcast Company, comprised of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertisers – empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals.

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PHILO TEAMS WITH FREEWHEEL, ROKU AND MORE FOR VMVPD ADVERTISING EFFORT

Fiercevideo | April 17, 2019

news image

Philo has announced a host of advertising sales and technology partnerships to help solidify the service’s place in the virtual MVPD marketplace. Philo will work with Comcast’s FreeWheel for ad management, serving and decisioning and companies including Premion, Roku, SpotX, Telaria, FreeWheel, Xandr and Verizon Media to sell its live and video-on-demand ad inventory. Philo and its partners will be looking to add automation to the ad-buying process and partner with supply-side platfo...

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STV IN DEAL WITH FREEWHEEL FOR ADVERTISING ON STV PLAYER

STV | June 26, 2019

news image

Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV’s premium digital advertising inventory to be monetized on the Sky platform. STV Player will launch on Sky in Q4. STV said that it will sell its own advertising on Sky with no pay-away and added the Freewheel partnership has the potential to unlock other advanced...

Read More

FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

effinghamdailynews | January 13, 2020

news image

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

Read More

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

news image

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More
news image

PHILO TEAMS WITH FREEWHEEL, ROKU AND MORE FOR VMVPD ADVERTISING EFFORT

Fiercevideo | April 17, 2019

Philo has announced a host of advertising sales and technology partnerships to help solidify the service’s place in the virtual MVPD marketplace. Philo will work with Comcast’s FreeWheel for ad management, serving and decisioning and companies including Premion, Roku, SpotX, Telaria, FreeWheel, Xandr and Verizon Media to sell its live and video-on-demand ad inventory. Philo and its partners will be looking to add automation to the ad-buying process and partner with supply-side platfo...

Read More
news image

STV IN DEAL WITH FREEWHEEL FOR ADVERTISING ON STV PLAYER

STV | June 26, 2019

Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV’s premium digital advertising inventory to be monetized on the Sky platform. STV Player will launch on Sky in Q4. STV said that it will sell its own advertising on Sky with no pay-away and added the Freewheel partnership has the potential to unlock other advanced...

Read More
news image

FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

Read More
news image

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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