Founded in 2006, Group Y is the original and leading collective of professionals focused on youth marketing, action sports, entertainment and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next generation leaders and decision makers. Leveraging events, outreach, content and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.

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NATIONAL ADVERTISING DIVISION FINDS CHIME'S "NO OVERDRAFT FEES" CLAIMS SUPPORTED; RECOMMENDS QUALIFICATION OF "NO HIDDEN FEES" CLAIMS

National Advertising Division | December 29, 2021

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The National Advertising Division (NAD) of BBB National Programs determined that Chime Financial, Inc.'s advertising for its "SpotMe" program disclosed the material information necessary to ensure that claims about its program are substantiated and that Chime's "no overdraft fees" claims are supported. Further, NAD found that the Chime homepage adequately qualifies its "no fees" claim so that consumers understand that out-of-network ATM fees a...

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Advertiser Platforms

NEARLY TWO-THIRDS OF GAMERS SPEND AT LEAST TWO HOURS A WEEK WATCHING FREE AD-SUPPORTED STREAMING

Business Wire | April 24, 2023

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LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to the most subscription streaming services, at a higher rate than CTV owners, over-indexing on Discovery+, Apple TV+, Peacock and...

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LOCAL MEDIA CONSORTIUM, LOCAL MEDIA ASSOCIATION LAUNCHED "SUPPORT LOCAL NEWS" IN PARTNERSHIP WITH GOOGLE

Local Media Consortium | June 10, 2020

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$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise. The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...

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CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

news image

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More
news image

Ad Networks

NATIONAL ADVERTISING DIVISION FINDS CHIME'S "NO OVERDRAFT FEES" CLAIMS SUPPORTED; RECOMMENDS QUALIFICATION OF "NO HIDDEN FEES" CLAIMS

National Advertising Division | December 29, 2021

The National Advertising Division (NAD) of BBB National Programs determined that Chime Financial, Inc.'s advertising for its "SpotMe" program disclosed the material information necessary to ensure that claims about its program are substantiated and that Chime's "no overdraft fees" claims are supported. Further, NAD found that the Chime homepage adequately qualifies its "no fees" claim so that consumers understand that out-of-network ATM fees a...

Read More
news image

Advertiser Platforms

NEARLY TWO-THIRDS OF GAMERS SPEND AT LEAST TWO HOURS A WEEK WATCHING FREE AD-SUPPORTED STREAMING

Business Wire | April 24, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to the most subscription streaming services, at a higher rate than CTV owners, over-indexing on Discovery+, Apple TV+, Peacock and...

Read More
news image

LOCAL MEDIA CONSORTIUM, LOCAL MEDIA ASSOCIATION LAUNCHED "SUPPORT LOCAL NEWS" IN PARTNERSHIP WITH GOOGLE

Local Media Consortium | June 10, 2020

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise. The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...

Read More
news image

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us