Integrate Inc.

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Integrate, the leader in demand orchestration, empowers people to build better, faster, smarter marketing engines. Global innovators like Microsoft, Adobe and Salesforce choose Integrate’s software to deliver a revolutionary approach to marketing that brings people, processes, data and technology together to drive revenue at scale. Integrate provides an advanced automation layer for top-funnel marketing efforts, so it’s easy to execute programs that convert target audiences into engaged prospects. Teams save hundreds of hours per month, generate three times more high-quality sales leads, and impact four times as many opportunities. Visit integrate.com to learn why marketing leaders choose Integrate.

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ENTRAVISION ANNOUNCES PARTICIPATION IN UPCOMING INVESTOR CONFERENCES

Entravision | September 14, 2022

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Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced Chris Young, Chief Financial Officer and Treasurer, will present at the following upcoming investor conferences and meet with investors throughout the day: The Deutsche Bank 30th Annual Leveraged Finance Conference to be held September 19-21, 2022 in Scottsdale, Arizona. Management is scheduled to present on Tuesday, September 20, 2022 at 11:20 a.m. PT. ...

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GOOGLE ADS MOBILE APP UPDATED WITH NEW FEATURES AND DARK MODE

searchenginejournal | March 04, 2020

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Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

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ADVERTISER CAMPAIGN MANAGEMENT

NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

PubMatic, Inc. | February 21, 2022

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PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

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COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

Colling Media | February 16, 2021

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Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

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AD NETWORKS

ENTRAVISION ANNOUNCES PARTICIPATION IN UPCOMING INVESTOR CONFERENCES

Entravision | September 14, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced Chris Young, Chief Financial Officer and Treasurer, will present at the following upcoming investor conferences and meet with investors throughout the day: The Deutsche Bank 30th Annual Leveraged Finance Conference to be held September 19-21, 2022 in Scottsdale, Arizona. Management is scheduled to present on Tuesday, September 20, 2022 at 11:20 a.m. PT. ...

Read More
news image

GOOGLE ADS MOBILE APP UPDATED WITH NEW FEATURES AND DARK MODE

searchenginejournal | March 04, 2020

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

PubMatic, Inc. | February 21, 2022

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

Read More
news image

AD NETWORKS

COLLING MEDIA HELPS SOLVE THE ADVERTISING ATTRIBUTION RIDDLE WITH GOOGLE'S NEW ATTRIBUTION BETA PROGRAM

Colling Media | February 16, 2021

Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...

Read More