Integrate Inc.

Google | September 10, 2020

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to feel the impact of the UK’s new Digital Service Tax (DST). The additional cost will be passed directly through to advertisers. The fees will kick in starting November 1. Advertisers running ads in Austria and Turkey will have a 5% tax, and advertisers in the UK will have 2%. The main target of the DST are the large digital media companies, namely Google, Amazon, and Facebook. The threshold is f...

ADVERTISER PLATFORMS

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

ADVERTISER PLATFORMS

PATTISON | November 25, 2021

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has officially expanded its growing Transit Advertising portfolio in the Greater Toronto Area with the addition of Brampton Transit, a public transport system operator for the City of Brampton. Effective November 9, 2021, PATTISON Outdoor will exclusively offer exterior and interior advertising placements on over 330 conventional transit buses and exterior advertising formats on over 130 Züm buses, a bus r...

floridapolitics | January 27, 2020

Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...