LMO

Digiday | June 21, 2017

That’s right, turn down the lights. Flip on your favorite show and enjoy some ads hand-picked just for you. Or, at least, for the person whose email address is linked to the cable subscription.Addressable TV now reaches 42 percent of American households. And it’s projected to reach 74 percent of homes by 2020. Almost 60 percent of brand marketers are already advertising via addressable, and that spending is projected to reach nearly $2.2 billion in 2018, according to the Video ...

computerweekly | July 08, 2019

Lee Wilmore, data intelligence director at TI Media, might have worked for the same company for 20 years, but he’s seen more change than most digital executives. TI Media faces similar challenges to other consumer magazine publishers – and it’s a story that has grown in intensity over the past two decades: a drop in print readership and advertising revenues that is not being made up by online advertising income. Wilmore and his data team have the task of using customer insight ...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Fix Network World | January 14, 2020

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...