Maxx Marketing, Inc.

Ad Tech and Martech

Business Wire | December 11, 2023

Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne ...

Advertiser Campaign Management

Business Wire | September 11, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors. Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising...

telegraph | March 10, 2020

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

Ad Tech and Martech

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
Read More