Merkle | IMPAQT

impaqt.com

Merkle | IMPAQT helps Fortune 1000 marketers gain revenue, brand awareness, and high visibility in Search results through Pay-per-Click advertising and Search Engine Optimization. Our customized client consulting, coupled with powerful analytics tools and methodologies, has catapulted us to the top tier of Search Marketing agencies worldwide – recently being recognized as a “Leader” among Search Marketing agencies by Forrester Research in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011). IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 Search Marketing campaigns since its launch in 1999.

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IAS HOLIDAY SHOPPING DATA SHOWS CONTEXTUALLY RELEVANT ADS WILL BE KEY FOR ADVERTISERS THIS HOLIDAY SEASON

Integral Ad Science | September 23, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...

Read More

Programmatic Advertising, Advertiser Platforms

PIXALATE INTRODUCES AD INDUSTRY'S FIRST MONTHLY APP DEVELOPER QUALITY RANKINGS FOR GLOBAL PROGRAMMATIC ADVERTISING

PR Newswire | July 04, 2023

news image

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem. Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual CTV apps ...

Read More

Ad Networks

ADS AS IMPORTANT AS THE GAME TO MOST SUPER BOWL VIEWERS, ACCORDING TO HAVEN STUDY CONDUCTED BY THE HARRIS POLL.

HAVEN | February 04, 2022

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Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...

Read More

Ad Tech and Martech

ROBLOX SCALES BRAND INNOVATION AND IMMERSIVE ADVERTISING BUSINESS THROUGH NEW PARTNER PROGRAM

Business Wire | June 22, 2023

news image

Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform. The Program’s community-forward approach is focused on engaging a broad network of platform advocates – from Roblox developer studios to early adopters among agencies, brands, and third-party sellers – in global ...

Read More
news image

IAS HOLIDAY SHOPPING DATA SHOWS CONTEXTUALLY RELEVANT ADS WILL BE KEY FOR ADVERTISERS THIS HOLIDAY SEASON

Integral Ad Science | September 23, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...

Read More
news image

Programmatic Advertising, Advertiser Platforms

PIXALATE INTRODUCES AD INDUSTRY'S FIRST MONTHLY APP DEVELOPER QUALITY RANKINGS FOR GLOBAL PROGRAMMATIC ADVERTISING

PR Newswire | July 04, 2023

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today launched the inaugural Top Developer Rankings for CTV across Roku and Amazon Fire TV. The report ranks the world's Connected TV (CTV) app developers, bringing transparency to the programmatic advertising ecosystem. Pixalate's Top Developer Rankings build on the Publisher Trust Index, which provides ratings for individual CTV apps ...

Read More
news image

Ad Networks

ADS AS IMPORTANT AS THE GAME TO MOST SUPER BOWL VIEWERS, ACCORDING TO HAVEN STUDY CONDUCTED BY THE HARRIS POLL.

HAVEN | February 04, 2022

Super Bowl ads have always contributed to the excitement of the game and this year is no exception: nearly two-thirds (61%) of those intending to watch the event are at least as interested in the ads as in the game. This is true regardless of age, region, income or education. The one demo that influences advertising focus is gender: at 72%, women are significantly more likely than men to place as much or more focus on the ads as the game. Even so, fully half (50%) of male viewers agree that the ...

Read More
news image

Ad Tech and Martech

ROBLOX SCALES BRAND INNOVATION AND IMMERSIVE ADVERTISING BUSINESS THROUGH NEW PARTNER PROGRAM

Business Wire | June 22, 2023

Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform. The Program’s community-forward approach is focused on engaging a broad network of platform advocates – from Roblox developer studios to early adopters among agencies, brands, and third-party sellers – in global ...

Read More

Resources

Events

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us