Merkle | IMPAQT

Belkins
Merkle | IMPAQT helps Fortune 1000 marketers gain revenue, brand awareness, and high visibility in Search results through Pay-per-Click advertising and Search Engine Optimization. Our customized client consulting, coupled with powerful analytics tools and methodologies, has catapulted us to the top tier of Search Marketing agencies worldwide – recently being recognized as a “Leader” among Search Marketing agencies by Forrester Research in The Forrester Wave™: US Search Marketing Agencies, Q1 2011 (January 2011). IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 Search Marketing campaigns since its launch in 1999.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

AD TECH AND MARTECH

VIDOOMY LAUNCHES IN THE UK MARKET TO BRING THE NEXT LEVEL OF BRANDING SOLUTIONS TO THE MARKETPLACE

Vidoomy | September 14, 2021

news image

Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world. The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of ...

Read More

ADVERTISER PLATFORMS

HOLIDAY AD FRAUD ON THE RISE: CTV ADVERTISING THREATENED AS FRAUD ON UNPROTECTED PROGRAMMATIC CTV INVENTORY REACHES ALMOST 20%

DoubleVerify | January 03, 2022

news image

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

Read More

GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

news image

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

Read More

DISPLAY ADVERTISING

FORD PATENTS TECHNOLOGY FOR DISPLAYING ADS INSIDE CAR INFOTAINMENT SYSTEMS

Ford | May 17, 2021

news image

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Read More
news image

AD TECH AND MARTECH

VIDOOMY LAUNCHES IN THE UK MARKET TO BRING THE NEXT LEVEL OF BRANDING SOLUTIONS TO THE MARKETPLACE

Vidoomy | September 14, 2021

Vidoomy's presence in the UK outlines the success of the company's global expansion strategy. In one year the company has implemented Sales Teams across all major countries in the world. The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of ...

Read More
news image

ADVERTISER PLATFORMS

HOLIDAY AD FRAUD ON THE RISE: CTV ADVERTISING THREATENED AS FRAUD ON UNPROTECTED PROGRAMMATIC CTV INVENTORY REACHES ALMOST 20%

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

Read More
news image

GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

Read More
news image

DISPLAY ADVERTISING

FORD PATENTS TECHNOLOGY FOR DISPLAYING ADS INSIDE CAR INFOTAINMENT SYSTEMS

Ford | May 17, 2021

Ford is now patenting a technology that can take these roadside advertisements and deliver them directly to your car's infotainment system. The company intends to use the cameras that are now standard on many cars to train them to recognize advertisements on billboards. The device would also go so far as to provide links to the brands advertised on billboards as well as contact information to call to get the products. Ford could argue that it solves the problem ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us