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PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Display Advertising, Retargeting

PureCars | January 30, 2023

PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience. CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds p...

PR Newswire | June 24, 2020

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms w...

Ad Networks

Business Wire | June 02, 2023

System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year. System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. “O...