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VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

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PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Read More

Display Advertising, Retargeting

PURECARS INTRODUCES AN EXCLUSIVE ADVERTISING PROGRAM ON SPOTIFY FOR DEALERS

PureCars | January 30, 2023

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PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience. CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds p...

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INTERNET ADVERTISING MARKET TO WITNESS INCREASED ONLINE SPENDING & BUDGETING FOR VIDEO ADVERTISEMENT PRODUCTION: RADIANT INSIGHTS, INC.

PR Newswire | June 24, 2020

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The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms w...

Read More

Ad Networks

SYSTEM1 NAMED MICROSOFT ADVERTISING’S GLOBAL SUPPLY PARTNER OF THE YEAR

Business Wire | June 02, 2023

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System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year. System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. “O...

Read More
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Display Advertising

VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Read More
news image

Display Advertising, Retargeting

PURECARS INTRODUCES AN EXCLUSIVE ADVERTISING PROGRAM ON SPOTIFY FOR DEALERS

PureCars | January 30, 2023

PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience. CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds p...

Read More
news image

INTERNET ADVERTISING MARKET TO WITNESS INCREASED ONLINE SPENDING & BUDGETING FOR VIDEO ADVERTISEMENT PRODUCTION: RADIANT INSIGHTS, INC.

PR Newswire | June 24, 2020

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms w...

Read More
news image

Ad Networks

SYSTEM1 NAMED MICROSOFT ADVERTISING’S GLOBAL SUPPLY PARTNER OF THE YEAR

Business Wire | June 02, 2023

System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year. System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board. “O...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us