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ADVERTISER CAMPAIGN MANAGEMENT

LIGHTSPEED ANNOUNCES DIRECT SELLING AND ADVERTISING ON TIKTOK VIA ECWID

Lightspeed | February 07, 2022

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Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok...

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AD NETWORKS, BRAND MARKETING

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

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Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

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Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More

AD NETWORKS

IAB EXPANDS GENERAL MEMBERSHIP TO INCLUDE ADVERTISING AND MEDIA AGENCIES

IAB | December 17, 2021

news image

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry ...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

LIGHTSPEED ANNOUNCES DIRECT SELLING AND ADVERTISING ON TIKTOK VIA ECWID

Lightspeed | February 07, 2022

Lightspeed Commerce Inc., the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce. Social commerce is a key element of that, and TikTok...

Read More
news image

AD NETWORKS, BRAND MARKETING

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More
news image

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More
news image

AD NETWORKS

IAB EXPANDS GENERAL MEMBERSHIP TO INCLUDE ADVERTISING AND MEDIA AGENCIES

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us