Only B2B

Google | April 20, 2020

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or Februar...

Programmatic Advertising

IAB Europe | October 03, 2022

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

Ad Networks

Google News Initiative, Local Media Consortium | June 01, 2021

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

Advertiser Platforms

Business Wire | June 15, 2023

Nextdoor (NYSE: KIND), the neighborhood network, today announced new advances designed to accelerate the growth of its must-buy local advertising platform. Nextdoor is rolling out Nextdoor Ads Manager, a unified self-service platform that offers advertisers advanced and easy-to-use tools to help drive specific business goals and reach the audiences they care about most. Nextdoor Ads Manager will first be available to mid-market advertisers and will later expand to agencies and small-to-med...