Proposify

Social Media Advertising

Emplifi | August 05, 2022

Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide. The report findings highlight a rebound in median monthly global ad spend compared to the same period last year, a decrease in the median monthly click-through rate (CTR), a slight uptick in median monthly cost-per-click (CPC), and steady engagement on Facebook and Instagram. The data also shows a slight decrease in br...

Ad Tech and Martech, Advertiser Platforms

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Adelphic | July 01, 2020

Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, P...

Ad Networks

PR Newswire | October 12, 2023

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads. The Microsoft Advertising Networ...