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PROGRAMMATIC ADVERTISING

Reflect Systems | August 26, 2021

Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect is pleased to announce a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital Out-of-Home (DOOH) network operators usi...

AD TECH AND MARTECH

Infillion | May 12, 2022

Infillion, the platform aimed at web3 and connected future, has announced the launch of ShopX. ShopX is a shoppable advertising product that focuses on effective brand messaging and scaling sales over the open web. When it comes to consumer habits, e-commerce and video consumption have seen a significant rise in today's world. Hence, the intersection of these trends has become a lucrative and rewarding option for publishers, marketers, and platforms through shoppable video ads...

searchengineland | February 06, 2020

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

searchenginejournal | April 08, 2020

Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space. They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to ove...