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CORONAVIRUS IMPACT ON GOOGLE ADS AND AFFILIATE SALES

searchenginejournal | March 18, 2020

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Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why. Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment. According to a report by digital marketing solutions provider tinuiti, Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned...

Read More

SOCIAL MEDIA ADVERTISING

VIAMEDIA INTRODUCES PARITY ADS PLATFORM FOR SIMULTANEOUS LINEAR AND CTV

Viamedia | May 20, 2022

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Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Read More

THE AD LEARNING EXCHANGES LAUNCHES ALEX SCHOLARS

PR Newswire | June 25, 2020

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The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is cura...

Read More

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

news image

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More
news image

CORONAVIRUS IMPACT ON GOOGLE ADS AND AFFILIATE SALES

searchenginejournal | March 18, 2020

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why. Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment. According to a report by digital marketing solutions provider tinuiti, Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned...

Read More
news image

SOCIAL MEDIA ADVERTISING

VIAMEDIA INTRODUCES PARITY ADS PLATFORM FOR SIMULTANEOUS LINEAR AND CTV

Viamedia | May 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Read More
news image

THE AD LEARNING EXCHANGES LAUNCHES ALEX SCHOLARS

PR Newswire | June 25, 2020

The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is cura...

Read More
news image

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More