RED Interactive Agency

Ad Networks, Brand Marketing

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Ad Tech and Martech

Tomi.ai | June 24, 2021

Real estate, automobile, and financial services all have lengthy and offline sales cycles, and digital advertising does not work well in these industries. Because the real-world assets remain offline, the temptation for advertisers is to buy leads and clicks, which may increase customer acquisition costs. People browse, but they mainly purchase offline. Tomi, a new startup, intends to solve this problem by analyzing a user's activity on a company's website (through a track...

Ad Networks

The Arena Group | October 27, 2022

The Arena Group, (NYSE American: AREN) (the “Company” or “The Arena Group”) a tech-powered media company home to more than 240 brands, including Sports Illustrated, TheStreet, Inc. (“TheStreet”), Parade Media (“Parade”), and HubPages, Inc. operating on a single technology platform, today announced further investment in its data infrastructure for advertising partners to optimize audience reach. As the first step in this process, the company hired S...

Advertiser Platforms

The Webby Awards | April 06, 2022

On Tuesday, the 26th Webby Awards, announced the nominees in the advertising, media, and public relations categories. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webbys is the preeminent international honoring excellence on the Internet in the following categories: Websites and Mobile Sites; Video; Advertising, Media & Public Relations; Apps and Software; Social; Podcasts; and Games. The winners will be decided through votes ...