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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Programmatic Advertising
Comcast Advertising | October 13, 2022
Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...
Ad Networks
Business Wire | July 31, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators. This collaboration is part of DV’s initiative to help underrepresented publishers maximize inventory value. In the first phase of the partnership, optimization efforts enabled DV and Group Black to open up 14.8% more of Group Black’s ove...
PR Newswire | May 09, 2023
Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising's annual DealMaker event, Audience Engine empowers publishers to utilize first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publisher...
PR Newswire | May 18, 2023
Silverpush, a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D, the advanced contextual targeting and insights platform, built by customer experience business, Silverbullet. This partnership is a part of Silverpush's efforts to advance its omnichannel strategy with Mirrors and enhance its vision for a cookieless future in the advertising landscape. Growing concerns and stricter regulations regarding consumer privacy h...
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