SGK

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SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating brands and protecting brands, we help our clients achieve higher brand performance. SGK's global footprint spans 20+ countries. SGK is a Matthews International company.

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‘MOBILE’ WILL REMAIN THE DIGITAL ADVERTISING HERO IN 2020 TOO

exchange4media | January 20, 2020

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Last year, the Dentsu Aegis Network exchange4media Digital Report predicted that digital advertising was expected to grow with a CAGR of 32 per cent to reach Rs 24,920 crore by 2021. The share of mobile advertising, according to the report, was expected to overtake desktop advertising and was predicted to be 67 per cent by 2021. No one is selling the importance of the digital advertising story anymore because agencies and brand have already bought into it. Instead, they are busy finding new and ...

Read More

ADVERTISER PLATFORMS

VIBENOMICS AND IRI JOIN FORCES TO MEASURE THE DIRECT SALES IMPACT OF EXPOSURE TO AUDIO OUT-OF-HOME ADVERTISING

Vibenomics | December 15, 2020

news image

Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and pos...

Read More

SOCIAL MEDIA ADVERTISING

NEEYAMO ANNOUNCES STRATEGIC PARTNERSHIP WITH FERRETLY

Neeyamo | January 08, 2021

news image

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...

Read More

GOOGLE DECLARES UNIVERSAL ROLL-OUT OF THEIR DISCOVERY ADS OFFERING

Google | June 09, 2020

news image

Experts weigh in with experiences and tips as Google announces worldwide roll-out of their Discovery Ads offering. In the quest to grab its share of top of funnel ad dollars, Google Ads introduced Discovery ads in 2019 and recently made them available world...

Read More

exchange4media | January 20, 2020

news image

‘MOBILE’ WILL REMAIN THE DIGITAL ADVERTISING HERO IN 2020 TOO

Last year, the Dentsu Aegis Network exchange4media Digital Report predicted that digital advertising was expected to grow with a CAGR of 32 per cent to reach Rs 24,920 crore by 2021. The share of mobile advertising, according to the report, was expected to overtake desktop advertising and was predicted to be 67 per cent by 2021. No one is selling the importance of the digital advertising story anymore because agencies and brand have already bought into it. Instead, they are busy finding new and ...

Read More

ADVERTISER PLATFORMS

Vibenomics | December 15, 2020

news image

VIBENOMICS AND IRI JOIN FORCES TO MEASURE THE DIRECT SALES IMPACT OF EXPOSURE TO AUDIO OUT-OF-HOME ADVERTISING

Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and pos...

Read More

SOCIAL MEDIA ADVERTISING

Neeyamo | January 08, 2021

news image

NEEYAMO ANNOUNCES STRATEGIC PARTNERSHIP WITH FERRETLY

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...

Read More

Google | June 09, 2020

news image

GOOGLE DECLARES UNIVERSAL ROLL-OUT OF THEIR DISCOVERY ADS OFFERING

Experts weigh in with experiences and tips as Google announces worldwide roll-out of their Discovery Ads offering. In the quest to grab its share of top of funnel ad dollars, Google Ads introduced Discovery ads in 2019 and recently made them available world...

Read More