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Advertiser Campaign Management

Business Wire | May 19, 2023

Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...

Ad Networks

content26 | November 09, 2020

Brand New Galaxy announced that it has acquired content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. A unique combination of strategic, creative, and technological thinking allows Brand New Galaxy and content26 to implement customers' digital transformations holistically. The purchase of content26 advances Brand New Galaxy’s growth strategy, which leverages geographical expansion and acquisitions to create a plat...

Social Media Advertising

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for preci...

Ad Networks

PR Newswire | October 12, 2023

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been named as a premier launch partner for Microsoft Advertising Network for retail. Now, retailers can launch a profitable retail media program quickly to generate incremental sales and unlock additional high-margin revenue with high-quality ads. The Microsoft Advertising Networ...