Zenith

MediaPost | June 19, 2017

Global advertising expenditure will grow only 4.2% to $559 billion in 2017, down from 4.8% growth in 2016, according to Zenith’s new Advertising Expenditure Forecasts.Zenith’s current global growth forecast is a downgrade from March when the Publicis Media agency predicted an increase 4.4% for this year .Zenith also slightly downgraded its North American outlook, to 3.3% growth this year from the 3.4% gain it was expecting in March....

romania-insider | July 17, 2019

The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania. In 2019, Zenith estimates the value of the local advertising market at EUR 493 million, up 7% compared to 2018. The growth rate will slow down to 3% in 2020, when Zenith’s projections indicate a market value of EUR 508 million, and stagnate in 2021. The advertising market in Romania is dominated by the TV segment, which has a share of 64% o...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Fix Network World | January 14, 2020

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...