10 Reasons You Should Offer Digital Training In 2018

February 11, 2018

With 2018 just around the corner, now is the perfect time for you as an educator to review your portfolio and assess the success of the courses and certifications on offer to ensure they are aligned with job market needs. With increasing pressure on recent graduates and professionals to have the most up-to-date and relevant digital skills, the demand for industry aligned digital certifications has never been higher. In fact, two-thirds of organizations plan to increase their investment in digital marketing next year, while nearly half are putting budget aside to try more innovative activities.

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The Marketing Firm, Inc.

What that means to you is by partnering with The Marketing Firm you will be working with a company that is 100% focused on promoting and growing YOUR BRAND. We create (or enhance) your brand by first analyzing your current situation and based off of that analysis develop a profitable niche strategy for your to OWN in your marketplace.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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25 Fascinating Years of Digital Advertising

Infographic | December 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial intelligence, digital advertising has traversed an eventful journey in the never-ending pursuit of delivering the right message to the right person at the right time.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Spotlight

The Marketing Firm, Inc.

What that means to you is by partnering with The Marketing Firm you will be working with a company that is 100% focused on promoting and growing YOUR BRAND. We create (or enhance) your brand by first analyzing your current situation and based off of that analysis develop a profitable niche strategy for your to OWN in your marketplace.

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