8 Social Media Marketing Myths BUSTED

March 16, 2018

Social media marketing may have been the dark horse of the marketing world before, but it has since become one of the top strategies that businesses adapt to reach and engage their target market, promote their products and services, and ultimately, drive leads and sales. With 98% of digital consumers being social media users nowadays, it’s almost unthinkable nowadays to have a business and not have a social media account to go along with it.

Spotlight

Encore Media Partners

Encore is a Los Angeles-based audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. We have run millions of dollars of advertising across traditional and digital media platforms for visitor acquisition, ticket sales and other event promotion. Encore-directed advertising has been seen in 200 countries and territories.

Other Infographics
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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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Spotlight

Encore Media Partners

Encore is a Los Angeles-based audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. We have run millions of dollars of advertising across traditional and digital media platforms for visitor acquisition, ticket sales and other event promotion. Encore-directed advertising has been seen in 200 countries and territories.

Events