Global Online Advertising Spending Statistics [Infographic]

The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods.

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Spark Strategic Ideas: Marketing, Advertising & Branding Firm

Spark Strategic Ideas is a strategic branding firm that focuses on strategic planning, integrating advertising, marketing, public relations and social media to maximize results for our clients. Based in Charlotte, N.C., we put together a customized team of strategic planners, designers, web developers, media planners/buyers, PR professionals and social media managers for each client based on their needs.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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Guarantee the Success of Your Display Campaigns

Infographic | June 5, 2022

With increased market noise and competition for your audience’s attention, making sure your brand stays on top of your buyer’s minds can be challenging. However, research shows that well-thought-out brand advertising campaigns impact IT buyers' decisions across every stage of the funnel.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Advertising Infographics: How to become a super copywriter

Infographic | March 4, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.

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The Ultimate Guide to Marketing

Infographic | December 1, 2021

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for your marketing. The thing is, many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

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Spotlight

Spark Strategic Ideas: Marketing, Advertising & Branding Firm

Spark Strategic Ideas is a strategic branding firm that focuses on strategic planning, integrating advertising, marketing, public relations and social media to maximize results for our clients. Based in Charlotte, N.C., we put together a customized team of strategic planners, designers, web developers, media planners/buyers, PR professionals and social media managers for each client based on their needs.

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