Local Digital Ad Spend Expected to Sour

January 20, 2019

Following the surge in internet penetration as well as the growing popularity of the digital platform, digital advertising is one of the most critical forms of advertising today. According to Invesco, digital ad spending will grow from $60.7 million to $71.3 million in 2022. This is quite significant and the fact that nearly 40% US marketers increased their digital ad spending in 2018, this shows that digital advertising has a bright future. And in another news, digital ad spend is expected to surpass TV spend in 2019.

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Ekspress Meedia

Ekspress Meedia is a media group that owns two of Estonia's largest weekly newspapers, Eesti Ekspress and Maaleht; Estonia's largest news portal Delfi; Estonia's sharpest daily newspaper Eesti Päevaleht and Saturday newspaper LP and Maakodu, a favorite magazine of homeowners and gardeners.Ekspress Meedia employs over 300 dedicated people, forming one of the best teams in the Estonian media landscape. Ekspress Meedia company was formed after the merger of two media companies, Delfi AS and Eesti Ajalehed AS.

Other Infographics
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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Spotlight

Ekspress Meedia

Ekspress Meedia is a media group that owns two of Estonia's largest weekly newspapers, Eesti Ekspress and Maaleht; Estonia's largest news portal Delfi; Estonia's sharpest daily newspaper Eesti Päevaleht and Saturday newspaper LP and Maakodu, a favorite magazine of homeowners and gardeners.Ekspress Meedia employs over 300 dedicated people, forming one of the best teams in the Estonian media landscape. Ekspress Meedia company was formed after the merger of two media companies, Delfi AS and Eesti Ajalehed AS.

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