Pinterest Influencers Might Change the Social Media Game for Brands

June 4, 2019

While it may not be a big factor in your social media planning, Pinterest is definitely on the rise. The platform now has 291 million monthly active users - for comparison, Twitter has 330 million MAU. That's still quite a few million away, obviously, but it's likely not as far as most would expect. Indeed, Pinterest has become an essential utility for much of its audience, providing an ever-evolving overview of a range of product and service options, which the platform is looking to capitalize on in order to further boost its business standing.

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Socialbakers

Socialbakers is one of the world’s largest social marketing & analytics suites, with over 2,700 clients in 100 countries - including half of the Global Fortune 500. In addition to offering one of the largest databases of free social media statistics and insights in the world, we provide user-friendly social media solutions that allow brands to measure, compare, and optimize their social campaigns with competitive intelligence that is second to none. With the only analytics platform that provides global industry benchmarking and local categorization in social media, Socialbakers is the most versatile, complete service of its kind. Facebook has awarded Socialbakers 3 Preferred Marketing Developer badges in recognition of its capabilities.

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Podcast Advertising: Fuelling Revenue Through Engagement

Infographic | June 7, 2022

Podcast advertising allows you to speak directly to potential customers through an audio ad. You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic | February 2, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an excellent platform for many business-minded social interactions. If you are looking at targeting c-suite professionals, just spreading brand awareness, or providing insight to marketers, LinkedIn advertising is the right solution for you.

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The evolution of digital advertising infographic

Infographic | January 1, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Spotlight

Socialbakers

Socialbakers is one of the world’s largest social marketing & analytics suites, with over 2,700 clients in 100 countries - including half of the Global Fortune 500. In addition to offering one of the largest databases of free social media statistics and insights in the world, we provide user-friendly social media solutions that allow brands to measure, compare, and optimize their social campaigns with competitive intelligence that is second to none. With the only analytics platform that provides global industry benchmarking and local categorization in social media, Socialbakers is the most versatile, complete service of its kind. Facebook has awarded Socialbakers 3 Preferred Marketing Developer badges in recognition of its capabilities.

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