Super Bowl Advertising Statistics

March 14, 2019

Super Bowl is one of the biggest sport events in the U.S. It’s also one of the most important and expensive events for marketing companies and brands to shine and build maximum brand equity. Super Bowl XLVIII wasn’t an exception! We took a look at the result and impact created by Super Bowl advertising. Statistics and data have been gathered from extensive research leveraging AYTM’s consumer panel to interview 3,500 people who watched the 2014 Super Bowl. If you’re looking for a high ROI on a Super Bowl Commercial, statistics indicate that by far, the most effective elements in creating a memorable commercial are cute animals and children.

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LocalEdge

LocalEdge is the search marketing division of Hearst Media Services. The Hearst Corporation is one of the nation's largest diversified media companies. As a leader in local search and performance-based advertising, the number one goal of LocalEdge is to provide cost-effective leads to advertisers. Based in Buffalo, NY, LocalEdge connects buyers and sellers through its multi-media suite of digital and print products. The product suite includes: web design, SEM, SEO, video, mobile, social media, behavioral targeting, print directories, email marketing and marketing automation for its advertisers.

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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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LinkedIn Provides an Overview of Effective Ad Targeting

Infographic | May 16, 2021

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. With more businesses re-opening, and looking to return to growth in the wake of the pandemic, that could open up new opportunity, but in order to seize on such, you'll need to ensure the right people are aware of your products and services.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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The ABCs of Compelling Visual Ads

Infographic | December 4, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Unprepared Brands Caught With Hands in Soon-to-Be-Empty Cookie Jar

Infographic | April 12, 2021

Though a cookie-less future looms, 78% have no third-party plan. With the recent announcement from Google that it will not use alternate identifiers to track data in its products, even after third-party cookies are phased out, brands and publishers are feeling the heat.

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Spotlight

LocalEdge

LocalEdge is the search marketing division of Hearst Media Services. The Hearst Corporation is one of the nation's largest diversified media companies. As a leader in local search and performance-based advertising, the number one goal of LocalEdge is to provide cost-effective leads to advertisers. Based in Buffalo, NY, LocalEdge connects buyers and sellers through its multi-media suite of digital and print products. The product suite includes: web design, SEM, SEO, video, mobile, social media, behavioral targeting, print directories, email marketing and marketing automation for its advertisers.

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