Say Hello to Objective-Based Advertising

Brand-Building via PR: Building a Corporate or Personal Brand via Public Relations Tactics In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement.

Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.

Get ready to launch your first campaign with Amazon Ads. This entry-level webinar covers how to use sponsored ads to help Amazon customers discover and purchase your products. We'll focus on how to get your ASINs ready for advertising, ways to jumpstart your sales, and tips for creating your first ad campaign. Our registration walk-through will show you how to get up and running with advertising, and we'll have marketing specialists available to answer your questions.