The Facebook Ads Targeting Blueprint

Learn how to properly target within Facebook to maximize reach and gain leads with social media expert, Bill Combes Founder of No Time for Social.

The current paper answers two key questions: how direct mails affect different online and offline consumer activity metrics throughout the purchase funnel and how they interact with digital marketing communication tools. Analyzing data from two experimental studies from a large European insurance firm, the results reveal that direct mailing significantly influences consumer activity metrics in the online channel (i.e., online search and clicking behavior), in support of cross-channel effects of direct mailing. Additionally, the results show positive synergy between direct mailing and display advertising. Therefore, despite the rise of digital, direct mailing still serves as an effective marketing tool, both by itself and in combination with digital marketing.

The State of the Amazon Marketplace 2019 report reveals Amazon sellers' priorities and goals, areas of concern, keys to profitability, and more.

Google is releasing its new Search Ads 360 (SA360) features quickly, and while many are still yet to come, we’re impressed with some of the new reporting options available now. Check out our recent search webinar with Adswerve Search Implementation Specialist Chance Carnahan as he walks you through how to use the latest updates to see your data in ways you never have before.