2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.
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It’s no secret that email marketing isn’t as effective as it once was. With the average email open rate — across all industries — hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences.
Watch this webinar to learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.
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Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.
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We want to challenge the common opinion that creating high-quality digital ads is time-consuming and difficult. With new, cutting-edge technology, it’s now a walk-in-the-park to create thousands of attention-grabbing ads.
In this hands-on webinar, Adnami and Zuuvi will inspire and share best-practice on how to use dynamic display ads and high-impact technology to create top-performing ads.
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