Advertising Effectiveness for Not for Profit organizations

In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organizations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half - but over the last decade or so - with the new neuroscience bringing real understanding of how the brain works – we are getting much better at knowing which types of advertising are most effective – in both the long and short term - and new technology has helped us measure the effect in ways that just weren’t possible before.
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Spotlight

OTHER ON-DEMAND WEBINARS

Advanced Amazon Advertising Strategies for 2019

CPC Strategy

Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and will outlast competitors. We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
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7 Marketing Dashboards to Drive your Advertising ROI

Datorama

Knowledge is power. That’s certainly true for your marketing campaigns, when it comes to managing spend, ROI and viewability across all channels. Knowing what’s working and what’s not is step one. Moving to actionable insights in real-time to control the performance of your KPIs, is the next level up. In this on-demand webinar, Jay Wilder, Director of Product Marketing at Datorama, shares 7 practical ways to get in control – and actionable, with a complete view of your paid media data, analytics and ROI.
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Getting Started with Bing Ads for SMBs

Microsoft

Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
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Unwrapping 2022 Holiday Advertising Strategies

As we enter the winter holiday season, now is the time to iron out a powerful advertising strategy built to drive results among your key audiences, whether that be awareness, visits to your locations, or sales. From gifting to food to traveling, celebration is at the top of consumers’ minds and should be at the center of your holiday marketing plan. Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.
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