87% of marketers say data is their most under-used asset (Invesp). In addition, with changing industry standards and regulatory scrutiny, brands and publishers need to adapt to new ways of working to make the most of their data. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance on privacy and protecting consumer data.
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Emerging Ad Platforms in Apps, Gaming, and eSports
Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms. Our Paid Media Specialists Kari Schroeder and Riley Grubb will give an overview of select platforms and why they are such an important market, which platforms have proven the most value so far, and their unique targeting capabilities. Growing brand recognition through online presence is becoming increasingly important and the team at Anvil wants to help make sure opportunities are not missed.
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We want to challenge the common opinion that creating high-quality digital ads is time-consuming and difficult. With new, cutting-edge technology, it’s now a walk-in-the-park to create thousands of attention-grabbing ads.
In this hands-on webinar, Adnami and Zuuvi will inspire and share best-practice on how to use dynamic display ads and high-impact technology to create top-performing ads.
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AdRoll
Defining itself by fitting the form and function of its environment, native advertising has become one of the most popular ways to reach new audiences on everything from pop culture websites to social media platforms.
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