Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. Yet, that does not mean a pesky scam does not sneak through the pipes every now and then. In fact, malvertising – the practice of incorporating malware in online advertisements – is still a prominent practice. Bad actors are evolving their scams and they have proved to be more profitable than before.
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If 2021 was the year of privacy protection, 2022 will be the year for ad creative excellence. With Apple eliminating access to IDFA and Google pledging to make similar privacy-first moves on Android, app marketers need better, more relevant creatives that can reach new audiences. Join us for a live discussion as we examine the trends that drive performance across a variety of app verticals.
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Hanapin Marketing
When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right.
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AdRoll
Defining itself by fitting the form and function of its environment, native advertising has become one of the most popular ways to reach new audiences on everything from pop culture websites to social media platforms.
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