Global brands generate a plethora of data across marketing and media investments supporting the vast range of countries, product lines and business units that they operate. This creates operational challenges for marketing teams that must connect and unify all their data across channels and data silos.
Hear how PepsiCo's global marketing digitization team partnered with technology vendors, agencies and in-house teams to solve data challenges and create a cohesive ecosystem of marketing data and analytics. Join us to find out:
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Netsertive
Did you know there are more than 66,000 Google Searches every second in the world? But do you have any idea how many YouTube Videos are watched every second? Even more: 74,000. Watch Now to: Learn how to reach your ideal customer using Video Advertising, See how we turn Google searches into video views that send new customers to your business.
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Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.
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Many brands and companies are now communicating on sustainability and there is some evidence which proves that talking about sustainability doesn’t guarantee great advertising. It means you have to work extra hard to deliver effectiveness by making magnificent advertising.
Our Ipsos pre test database allowed us to identify some key learnings and draw a framework that will ensure successful investment by being true to the facts, true to the people, and true to the brand.
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