Delivering ROI with Ad Targeting and Reporting

Wondering how you can take advantage of the first-party data that you’ve already collected in your CRM and other marketing tools? Then you won’t want to miss this webinar! Join us on September 15th for a special webinar on Google Customer Match. We will be joined by Emma Phillips, Global Product Lead, Search Ads @ Google, to go over how you can leverage first-party data to scale your Google Ads.

In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.

On July 10, 2018 Google announced the 2018 Roadmap for the Google AdWords platform - including changes to popular features and ad formats.

Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.