How to scale Google Ads by leveraging first-party data for audiences

Your database is loaded with dormant and less than sales-ready leads, but that doesn't mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time. Join us to learn advanced tips for moving leads through the sales funnel with automated lead nurturing.

As the financial services industry continues to transform, there are a wealth of opportunities for you to differentiate your brand, disrupt your competitors, and reach new consumers. From generating greater awareness to converting more leads, a data-driven content strategy can have a multiplying impact on a financial institution’s marketing success.

What’s the foundation of a strong advertising strategy? From key retail matters (like optimizing your product information) to advertising eligibility, we’ll go deep in this live webinar to help you prepare for advertising and enhance your current performance. You’ll learn tips for using our self-service solutions, choosing products to advertise, and creating detail pages that do your products justice. Appropriate for all levels—whether you’ve never advertised on Amazon, or are looking for ways to help strengthen your campaigns.

Google is releasing its new Search Ads 360 (SA360) features quickly, and while many are still yet to come, we’re impressed with some of the new reporting options available now. Check out our recent search webinar with Adswerve Search Implementation Specialist Chance Carnahan as he walks you through how to use the latest updates to see your data in ways you never have before.