Digital Bowl Post-Game Report

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display. In our Post-Game Webinar, we’ll review how well the 2018 advertisers ran their playbooks. We’ll highlight specific cases from each channel, providing you with real examples of how brands have best leveraged digital marketing to support traditional media buys. Beyond the big game, attendees will walk away with actionable insights into how to use digital to support their marketing initiatives.
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Spotlight

OTHER ON-DEMAND WEBINARS

Bing Ads: Benefits of An Integrated Strategy

Jome

Hear from Kevin Jones, a Partner Manager at Bing, about the benefits of Bing, trends among B2B advertisers and some helpful takeaways. Then get ready to take a deeper look at some J-OME success stories and exactly how to track the benefits of Bing for your program from Team Lead, Will Potter.
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E4M DAN Digital Advertising Report 2019

Exchange4media

Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one-stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 3rd Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2019. This Report will be a comprehensive compilation of real-time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.
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Brand Advertisers, How Tight Are Your Briefs? Upgrade Your Agency Management Practices

Adweek

Trying to do more marketing with less budget this year? You’re not alone in trying to drive savings when working with agency partners. But what’s the cost in terms of quality creative? An improved scope of work and a better-managed briefing process might be the answer, enabling brand advertisers to realize significant efficiency and productivity gains with their agencies. Yet, both activities are often overlooked.
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How To Start Your "Branded E-Commerce" Business

Sebastian Gomez

Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build
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