Digital Marketing 2017: These Strategies Could Make a Difference

How can agencies and publishers compete with the digital ad giants? In this virtual workshop, learn how data teams at established and emerging brands are using the Databricks Lakehouse to bring together a broad range of data to build a 360-degree customer view. You’ll also find out how they leverage AI to maximize ad inventory, build look-alike segments optimized for responsiveness, and use advanced attribution and sales forecasting to better understand marketing ROI. Additionally, programmatic media technologist MiQ will share how they are building their marketer and agency solutions on top of the Databricks Lakehouse Platform to access the right data, unearth the smartest insights, and then activate them across all their clients’ platforms and channels.

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns.

Whether you’re starting a pay-per-click (PPC) campaign from scratch or you already have experience, this webinar will provide you with valuable information. Google Ads, in particular, is the most popular PPC advertising platform used by lawyers. In this webinar, we’ll explore why lawyers use PPC and what lawyers should target as part of an effective marketing strategy. In addition, we’ll discuss the basics of setting up a campaign, and tips for running PPC on a budget.

Keywords play an important role in the success of your manual campaigns. But do you know how to use broad, phrase, and exact match keywords, or where to find keywords that will help you build a successful campaign? In this beginner-level webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals. Plus, we'll explain how to analyze your search term report to understand how shoppers discover your products.