DIGITAL MARKETING PREDICTIONS FOR 2019

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a premier partner, Koddi has worked with Google for six years and is excited to share key learnings and insights for hoteliers on how to optimize Hotel Campaigns to meet your marketing goals.

To maximize visibility on Amazon, retailers and brands are shifting more of their advertising budgets to Amazon Advertising. And they are doing so at an incredible rate. According to eMarketer, US advertisers spent more than double on Amazon’s platform last year — $4.61 billion, to be exact — making it the third biggest ad platform in the country.

One of the hardest things for new business owners to accomplish is to attract new shoppers to their burgeoning brand. Even harder still is turning these shoppers into repeat customers. We’ve recently teamed up with e-commerce experts at Magento to help small business owners get a leg up on their competition by running ad campaigns that attract and retain their target customers.

In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations. It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data. Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.