V12
Did you know that Facebook still allows you to use 3rd party data for advertising on its platform? With the recent shut-down of Facebook Partner Categories, maybe brands and agencies are confused about where to turn. As an industry leader in omnichannel and privacy-compliant audiences, V12 Data provides rich data sets and solutions to help you target your clients and prospects on Facebook. This webinar will focus on what the Facebook change means for you and how to build highly-effective, custom audience solutions.
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Curious about Ads Data Hub (ADH), Google’s privacy-centric data warehouse? If you’re running media through Campaign Manager, Display & Video 360, YouTube or the Google Display Network, you won’t want to miss our on-demand webinar, “Introduction to Ads Data Hub.” Adswerve Head of Innovation Charles Farina and Senior Data Scientist Luka Cempre provide:
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Marketers at brands and agencies are constantly striving to answer questions such as – “Is my marketing working?” and “What is the ROI on my marketing?”. To understand the impact of their advertising efforts on desired audiences, marketers must understand the results and campaign success metrics for their campaigns. For a marketer, the ability to access campaign insights instantaneously and experiment with new tactics are key to driving innovation and delivering superior business outcomes.
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townnews
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
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