The Cookieless Present—Discovering New, Genuine Ways To Collect Data & Gain Insights Into Your Customers

The Cookieless Present
In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations.

It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data.

Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.
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Spotlight

OTHER ON-DEMAND WEBINARS

The New Age of Facebook Advertising: How to Build Privacy-Compliant, Custom Audiences

V12

Did you know that Facebook still allows you to use 3rd party data for advertising on its platform? With the recent shut-down of Facebook Partner Categories, maybe brands and agencies are confused about where to turn. As an industry leader in omnichannel and privacy-compliant audiences, V12 Data provides rich data sets and solutions to help you target your clients and prospects on Facebook. This webinar will focus on what the Facebook change means for you and how to build highly-effective, custom audience solutions.
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Introduction to Ads Data Hub

Curious about Ads Data Hub (ADH), Google’s privacy-centric data warehouse? If you’re running media through Campaign Manager, Display & Video 360, YouTube or the Google Display Network, you won’t want to miss our on-demand webinar, “Introduction to Ads Data Hub.” Adswerve Head of Innovation Charles Farina and Senior Data Scientist Luka Cempre provide:
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How to Innovate Your Ad Campaigns

Marketers at brands and agencies are constantly striving to answer questions such as – “Is my marketing working?” and “What is the ROI on my marketing?”. To understand the impact of their advertising efforts on desired audiences, marketers must understand the results and campaign success metrics for their campaigns. For a marketer, the ability to access campaign insights instantaneously and experiment with new tactics are key to driving innovation and delivering superior business outcomes.
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Digital advertising 101: Optimizing your local and programmatic ad inventories

townnews

Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
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