Display Takes the Lead on Digital Marketing Growth

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns.

As the looming deprecation of cookies continues to approach the digital advertising industry, one thing is clear – the key to connecting with audiences is drastically changing. That’s where the next generation of targeting comes in – context. As the need to engage with the right audience becomes even more critical, what can marketers expect from contextual solutions? IAS and a panel of industry experts discussed why contextual will become the key piece your brand needs to reach your desired audience.

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Discover how online ads can help your business connect to new customers, promote special offers and grow brand awareness. Join speaker and trainer with the Grow with Google Partners Program, Matt Weber, for this introductory session that will explore the foundations of display and search advertising, including where your ads can appear and how to measure results.