onlinexperiences
OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.
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WordStream
On July 10, 2018 Google announced the 2018 Roadmap for the Google AdWords platform - including changes to popular features and ad formats.
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MMA
With budget limitations and the need to meet performance KPIs, marketers can leverage location data to drive higher engagement, increase sales and maximize ROAS. Attendees will hear a case study about a convenience store that used offline brand intelligence to improve targeting, deliver a 120% uplift in in-store footfall and measured positive ROAS. You will gain actionable insights on how you and your brand can use location data to deliver results.
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From papyrus to personalized digital experiences, Facebook’s team explains the history of ads and how they work today. This talk will explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.
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