How to Humanize Your Content

Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.

The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime. Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.

Today’s digital landscape is evolving – and so is the person behind the screen. The average consumer can decide in milliseconds whether an ad or video is relevant. How can you, as a business, work to cut through the noise – and ensure you’re getting transparent reporting to guarantee success?

Consumers today, with a seemingly infinite menu of content outlets, demand more relevant and personalized engagements with publishers’ content and the advertising surrounding it. But delivering custom experiences is increasingly challenging for publishers to execute on their owned and operated properties: Data deprecation, a complex privacy landscape, fragmented consumer habits, and competition from walled gardens make it difficult for publishers to attract users and advertisers alike. With a sound first-party data organization and trusted third-party data partners, publishers can combat these forces and increase margin and revenue with improved media performance. By building from a strong foundation in identity, publishers can connect consumers to existing records in their databases to serve more relevant interactions on their digital properties.