Marketing Apps – Turn Interaction into Business Action

Learn the basics of professional Google Ads Display Network set up. In this webinar, Odolena Kostova from Google and Igor Konovalov from eLama will explain: When placing ads in GDN is efficient and when you should avoid doing it; About targeting types and their peculiarities; How to combine targeting settings; How to analyze and improve the efficiency of GDN campaigns.

CallRail’s head of paid search goes over recent Google Ads (formerly AdWords) automations and how PPC marketers can use better software to track AdWords outside of Google Ads. What you'll learn in this Pro Webinar: Simple tips for associating clicks with revenue to track the ROI of campaigns, How you can stay on top of Google’s changes, Tips on tracking low funnel and high funnel conversions to optimize bidding, Which tools PPC pros are using to save time and win business.

How to Optimize Amazon PPC (Pay per Click) Sponsored Product Ads in 2018 with Ben from Presto on Learn more about Presto on https://prestozon.com/ use code "ASTEROIDAIM" at checkout for a discount If you're reading this, it's because you're an Amazon FBA seller and want to make more money. I wonder if you realize how powerful Amazon Sponsored Product ads are in 2018? Ben (Presto on) chats with us about all things PPC optimization: cost per click (CPC), advertising cost of sale (ACoS), bids, search terms, keywords, and even the future of Amazon advertising.

It´s tough to run an E-commerce business today. The average profit margin in retail is low. For Swedish retailers, a study from last year shows that the number on average is 3% Svensk Handel and for the lowest performing companies, the trend is even worse. The fast-growing E-commerce segment make it even more challenging to keep the margins ups. That's why it has never been more important to focus on ROI by improving the digital marketing strategy of e-businesses.